《Beauty小姐》第二季定位为一档时尚美妆类综艺，节目以“浴室”为载体，分享嘉宾的生活方式。通过对嘉宾的生活方式、美丽方法和态度的深度探讨，引领健康、科学、潮流的生活理念。同时每期会针对一类美妆产品进行科学测评，以轻松趣味的方式引领大众理性选择。
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